In the era of the Internet, no entrepreneur can do without the reach that the online world gives us. This is primarily the internet presence as a virtual business card on the worldwide web. But more and more companies are also creating an online shop these days. There are two models: Either a shop is attached to the website or a business founder decides to design his start-up basically as an online web shop. In both cases, it is important to implement the best possible professional and attractive shop appearance. Because the online sector dominates – with a lot of purchasing power, but also a lot of competition.

Online shopping in trend

Studies impressively document that interested parties are now researching exciting products and services for them on the Internet. It is “googled”. Google as the most important search engine in the world is an important factor in the conception of the optimal shop on the internet. But what should you consider at all when you create such a shop yourself or have it created? What systems are there? And what does my shop on the Internet cost me? This compact overview provides you with the most important facts about the worthwhile online shop, the portal on the Internet for traders.

Onlineshop erstellen: So machen Sie es richtig

Create an online shop – very easy with this checklist

There are five points with which you can create a solid shop for the Internet, even if you are not very technically minded.

1. what should your webshop be able to do?

The requirements profile of the shop is the basis for the conception. This means that the internet shop is no different from a presence shop. So start with an extensive brainstorming: “Bake” the perfect online shop for yourself.

What is important? A certain design – maybe even your corporate design? Which functions are particularly relevant? Examples are zoom, convenient drag & drop functions, certain payment methods and shipping aspects. It is also particularly important when your online shop should be available, what it should cost and whether a provider should also take over the hosting.

2. Which provider is optimal for you?

Today there are numerous suppliers with whom a professional internet shop can be created. Important platforms with which you can realise this are Jimdo and Shopify, Wix and Ionos, Magento and WooCommerce as well as B2B shop systems like orderoo. Take a close look at which shop provider harmonises optimally with your individual requirement profile. Of course the prices are also important. Two things in particular must be taken into account here: Is hosting included in the price? And – if a provider has several online shop packages to choose from – are the important functions included in the basic version or is an expensive upgrade necessary?

3. create your online shop

Whether Jimdo, Shopify, Orderoo or WooCommerce – ideal is an internet shop that presents your products and services attractively, is user-friendly and can also present your retail company in a unique way. The shop providers provide you with design templates from which you can choose the one that suits your needs best. Ideally, the provider should give you extensive possibilities to variably modify them for your company profile. You already have a website? Then your website and online shop should harmonise with each other and be particularly authentic as a unit. User-friendly navigation is important, so that the prospective customer can reach his research destination with just a few clicks.

The content for your customers is the be-all and end-all. The more inviting it is designed, the more curious potential customers will be and the better you can usually sell on the internet. Products should be attractively and precisely described in words and pictures. To achieve this, you should offer the prospective customers a lot of functions that make the visitor experience in your web shop inspiring. These are the drop-down functions in the selection menu, the practical shopping basket, zoom elements, the “last viewed” function, contact options (such as the modern live chat), a well thought-out design for mobile devices such as the smartphone and much more. And: Be unique and therefore not interchangeable for customers. To achieve this, it makes sense to take a close look at the competition – not to copy their online offer, but to make it more individual and better.

4. Efficient marketing

Marketing in an internet shop does not only mean that you present your articles in an optimal way. It also means that you tailor your offer to your target groups and make sure that your online shop can be discovered on the worldwide web. That’s what SEO is for. SEO is the abbreviation for Search Engine Optimization. It helps you to entice Google, the most important search engine in the world, to generate a positive ranking for your online shop.

SEA (Search Engine Advertising) is also important to effectively arouse the curiosity of your customers. Linking your online shop to social media can also be a valuable support. And one more thing is important when you create an online shop: Today, research is mostly done with the smartphone. In this context, webshops convince with a well thought-out, responsive design.

5. statistics are important

Statistical evaluations are important. In this context it is important, for example, how often your internet shop was clicked on (and which articles or services) as well as the length of time users stay in the web shop. All this is the basis for improving your offer and your professional webshop. A good shop provider should definitely provide you with this basis. Because it provides you with the potential that is important to recognise the need for action and to be able to implement it effectively.

Rent a webshop?

This variant is also possible today. Orderoo is a B2B online shop for companies that can be rented as a cloud solution / SaaS (Software as a Service) smart. You pay a low monthly fee for using the shop and sell uncomplicated and modern to your own or new dealers. We will advise you on our special cloud-based B2B solution without obligation.