3. create your online shop
Whether Jimdo, Shopify, Orderoo or WooCommerce – ideal is an internet shop that presents your products and services attractively, is user-friendly and can also present your retail company in a unique way. The shop providers provide you with design templates from which you can choose the one that suits your needs best. Ideally, the provider should give you extensive possibilities to variably modify them for your company profile. You already have a website? Then your website and online shop should harmonise with each other and be particularly authentic as a unit. User-friendly navigation is important, so that the prospective customer can reach his research destination with just a few clicks.
The content for your customers is the be-all and end-all. The more inviting it is designed, the more curious potential customers will be and the better you can usually sell on the internet. Products should be attractively and precisely described in words and pictures. To achieve this, you should offer the prospective customers a lot of functions that make the visitor experience in your web shop inspiring. These are the drop-down functions in the selection menu, the practical shopping basket, zoom elements, the “last viewed” function, contact options (such as the modern live chat), a well thought-out design for mobile devices such as the smartphone and much more. And: Be unique and therefore not interchangeable for customers. To achieve this, it makes sense to take a close look at the competition – not to copy their online offer, but to make it more individual and better.